Dreams 100 Night Guarantee Explained: What to Know Before You Buy

The Dreams 100 Night Guarantee is a customer satisfaction policy that allows UK customers to trial a mattress for 100 nights. If the mattress doesn’t feel right during that period, Dreams offers a one-time exchange for a different model.

This policy is designed to reduce buyer uncertainty, acknowledging that mattress comfort is subjective and often requires real-world use over several weeks.

Who Is Eligible for the 100 Night Trial?

Only customers who purchase a Dreams mattress and add a Dreams-branded mattress protector to their order are eligible for the 100 Night Guarantee.

Eligibility Checklist:

• Mattress bought directly from Dreams (online or in-store)

• Dreams mattress protector purchased at the same time

• Protector used throughout the entire trial period

• Trial falls within the 100-day window from the delivery date

Failure to meet any of these conditions voids the trial offer.

How Does the Dreams Mattress Trial Work?

1. Sleep on the mattress for up to 100 nights.

2. Use the Dreams mattress protector without fail.

3. After 30 nights, if dissatisfied, contact Dreams to arrange an exchange.

Important: Refunds are not provided. The policy only permits a one-time exchange.

When Can the Exchange Be Made?

Dreams encourages customers to sleep on the mattress for at least 30 nights before making a decision. This allows the body to adjust and helps determine true comfort.

If issues persist after this break-in period, the exchange request can be made any time before the 100th night after delivery.

Can You Get a Refund Instead?

No. The Dreams 100 Night Guarantee is exchange-only.

Customers can exchange their mattress for another model of equal or greater value. If the replacement costs more, the customer must pay the difference. If the replacement is cheaper, Dreams does not refund the price difference.

What Happens to the Returned Mattress?

Dreams confirms that all exchanged mattresses are recycled or responsibly disposed of. They are never resold. This reassures customers about hygiene and product integrity.

Are All Mattresses Covered?

Most Dreams mattresses are eligible, but exclusions apply:

• Clearance models

• Floor/display stock

• Customised products (e.g. bespoke sizes)

• Adjustable bed systems (in some cases)

Always check the product listing or ask in-store for specific eligibility.

Does It Apply to Bed Frames and Divans?

No. The 100 Night Guarantee only covers mattresses. Bed frames, divan bases, and other furniture items fall under Dreams' standard return and warranty terms.

What If There’s a Fault?

If there’s a manufacturing fault, customers are covered under the Dreams product warranty, which typically extends beyond the 100-day trial. Faulty products are handled separately from the satisfaction guarantee.

Is the Mattress Protector Mandatory?

Yes, absolutely. This is one of the most frequent causes of ineligibility.

If a Dreams-branded mattress protector is not used for the full trial period, Dreams can decline the exchange request. Proof of protector use may be requested.

How to Exchange a Mattress with Dreams

To initiate an exchange:

• Contact Dreams via customer service or go in-store

• Provide your original order number and delivery date

• Confirm you used a Dreams mattress protector

• Choose a replacement mattress

• Pay any difference (if applicable)

  
  

Dreams will then schedule collection of the original and delivery of the replacement.

Do You Pay for the Exchange Delivery?

Yes. As of 2025, Dreams charges a £49 exchange fee to cover logistics. This is payable during the exchange process and applies to all eligible exchanges.

What Real Customers Say: Reviews and Insights

UK customer reviews are varied:

Positive experiences often highlight:

• Friendly in-store staff support

• The comfort of having a safety net for such a big purchase

• Easy swap process when all terms are followed

Common complaints include:

• Surprise at the mattress protector requirement

• Frustration that refunds are not allowed

• Delivery scheduling issues during busy seasons

Transparency and preparation are key to avoiding disappointment.

Tips to Maximise the 100 Night Guarantee

• Buy the mattress protector from Dreams at the same time as your mattress

• Keep your receipts for proof of eligibility

• Wait 30 nights before deciding on an exchange

• Make note of your sleep quality to help guide your replacement choice

• Review mattress specs before swapping, especially if your discomfort is linked to firmness or material

Comparison Table: UK Mattress Trials

Brand	Trial Length	Refunds Offered	Exchange Only	Mattress Protector Required	Return Delivery Fee
Dreams	100 nights	No	Yes	Yes	£49
Emma	200 nights	Yes	No	No	Free
Nectar Sleep	365 nights	Yes	Yes	No	Free
Simba	200 nights	Yes	Yes	No	Free

Should You Use the Dreams 100 Night Guarantee?

It’s a great option if you understand the rules and follow them to the letter. For in-store buyers who value human advice and easy returns, the Dreams policy offers reassurance.

That said, online mattress brands typically offer longer trials and free returns. Shoppers seeking maximum flexibility might prefer Emma or Nectar.